RINVOQ GLOBAL LAUNCH – BERLIN 2019

Creative Director for the RINVOQ global launch meeting, Ignite the [RA]volution, hosted in Berlin.

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RINVOQ, a breakthrough product launch in RA (rheumatoid arthritis) deserved a breakthrough meeting. So, the format of a Pharma meeting was completely dismantled then rebuilt. We unearthed the grit and spirit of the brand and unleashed it upon a nearly pure blank venue, inspiring attendees to take the world by storm. The entire event broke the mold and the theme set a standard for future events:
Ignite the [RA]volution. With this bold theme represented at every touchpoint, we invigorated the global team to join the movement and incite change.

We brought a revolutionary, outlaw spirit to life throughout every touchpoint in our Berlin launch event. Everything from presentation format to environmental design to the agenda was designed to be as disruptive as possible.

CASE STUDY VIDEO

EVENT PHOTOGRAPHY

Berlin, Germany