RTX
Rooster Teeth EXPO
Art Direction for the RTX show theme, experience, and show style guide.
RTX requested to the Creative Team an enhanced show experience for the 2017 show in Austin, TX. The goal was to: drive continued affinity for the Rooster Teeth brand, increase subscriber base to Rooster Teeth products, provide an unforgettable experience to the Rooster Teeth community and establish a platform for effective sponsor engagements with the RT community.
The deliverables included the 2017's show Look and Feel, Style Guide to provide guidance for all creative elements related to the RTX 2017 events (including Austin, Sydney, London), theme development and experiences across the show floor and city of Austin, TX.
The Idea
show look and feel
